Allison Ogden-Newton, Keep Britain Tidy Chief Executive “Together, we can realise our ambition to create a litter-free environment for everyone to enjoy.” “The level of support for this year’s Great British Spring Clean from both our partners and the public has been astonishing and reflects the findings of this research. We love our work, fighting litter and it’s causes everywhere people live, work and play and to know the public do too is a fantastic boost. As the UK’s leading anti-litter charity seeing that nearly 90% of people support our heroic volunteers is everything. “These findings are great news for the environment. Almost nine out of ten (87%) agreed and expressed admiration for people who go litter-picking saying they are vital for helping to protect the environment in the UK, compared to 59% of people who hadn’t seen or heard about it.More than half (53%) said that since the debate over single-use plastics in the UK media, they now pick up litter when previously they might have walked past it, compared to 26% of people who hadn’t seen or heard about it.82% feel more appreciative of people who pick up litter than they used to, compared to 54% of people who hadn’t seen or heard about it.
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